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Writing Ad Copy — WIIF*T*!!
Okay – this headline is not intended to be an expletive. But, after recent experiences with a group of students in a senior-level, project-based, PR campaign class, I’m thinking that maybe the old...
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10 Copywriting Tips for Guaranteed Results!
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure...
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“You” and “Your” vs. “We” and “Our”
Whenever we’re called upon to offer a critique on or advice about an attorney or firm’s copy–whether it’s on a web site, in a brochure, an ad, a blog, or whatever–the first thing we do is read through...
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Are You Hiding Your Contact Information? Why?
Have you ever noticed how difficult some people make it to connect with them? Certainly, the very elite, supremely famous celebrities that are so inundated with attempted contacts from masses of...
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Turn “Me, Me, Me” into “You, You, You”!
Here’s a quick tip to help you evaluate the effectiveness of your advertising copy? It’s simple. Just take a look and see how many times you use words like “we” or “our.” What’s wrong with those words?...
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Key Messages: Connecting With and Compelling Your Audience to Action
(contributed post from Strategic Communications, LLC) One of my favorite parts of the “creative process” isn’t what most people consider “creative” at all — it’s the process of spending time to...
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STP: A Useful Marketing Acronym
One of the marketing concepts that we find many people struggle with–even marketing professionals–is defining a target audience. Seems pretty simple but, in fact, most people tend to cast a very wide...
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Should You Have a Blog?
A business colleague of ours recently asked me what we thought about the value of a blog. Seems a vendor she was working with was recommending a blog and she really didn’t see the value. There are,...
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Differentiating Your Law Firm Through Effective Positioning and a USP!
Two important elements in developing marketing communication materials are product differentiation and positioning. Product differentiation involves creating a perceived difference in the mind of your...
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Difficult Choices Require Strategic Approach
Supporting the local community can be expensive. Even large firms have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting...
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